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Survey: Brazil fifth in e-banking penetration

Bnamericas Published: Thursday, January 09, 2003
Brazil ranks fifth in the world in terms of home banking penetration among Internet users, according to a study conducted by US-based e-audience analysis firm Nielsen/NetRatings. Home banking has a 36.2% reach in Brazil, meaning about one-third of all Internet users visit home banking portal pages. Brazil even topped the survey in terms of the average number of visits per user to home banking sites, with 7.45 visits/person recorded during November. In terms of penetration, the home banking world leader is Sweden, followed by Australia, France, The Netherlands, and Brazil. The poll was carried out during November 2002, and includes data from 13 countries - of which Brazil was the sole emerging market.

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