Broadband strategy "a complement" to core business, DirecTV says

Monday, April 4, 2011

DirecTV Latin America (DTVLA) sees its broadband strategy as a complementary service to its main offering, the company's marketing, intelligence and investigation director, Sandro Mesquita, told BNamericas.

Broadband "offers big opportunities in Latin America when considering our business of TV and entertainment. We offer boxes with a lot of possibilities in terms of content and interactivity if connected to broadband access," he said. "Our idea isn't to compete with large operators in the broadband segment, but we believe that there is room to grow in this market."

The company is currently conducting a broadband trial in Argentina's Mendoza province, where according to Mesquita, DirecTV already has "thousands of clients." In the province, DirecTV offers broadband services through WiMax technology using the 3.5 GHz band. "We are doing very well with our trial in Mendoza," Mesquita said.

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The company also tested WiMax technology in Brasília using spectrum in the 2.5 GHz band.

Mesquita also said the company is studying several markets to eventually launch broadband services.

DTVLA operates through its units Panamericana, Sky Brasil and Sky Mexico.