Japanese telecoms equipment supplier NEC expects to increase sales in Latin America to US$5bn by 2017, led by Brazil's consumption of gadgets and infrastructure needs, the Financial Times reported.
Additionally, NEC expects to double its 2010 Latin American revenue to US$1bn in 2012, said Herberto Yamamuro, CEO of NEC's Brazilian unit. By 2017, about half of the company's sales in the region are seen coming from Brazil.
According to the report, Brazil has been improving its telecommunications infrastructure and IT development not only in anticipation of the World Cup in 2014 and the 2016 Olympics, but also as a tool to reduce poverty.
Under the recently introduced national broadband plan, PNBL, the government has committed up to US$1bn reais (US$627mn) a year until 2014 to expand high-speed internet of 1 Mbps across the country.
NEC has also finished a trial partnership with the Japanese and Brazilian governments in Rio de Janeiro, fitting taxis with tracking devices to help monitor the city's traffic. The system is expected to be in operation before Rio hosts the Olympics in 2016.