Brazilian telecom operator Oi (NYSE TSE) is redefining its sales strategy and investing in its own points of sale, looking to have 180 stores by the end of 2012, the company said in a statement.
Oi said it is seeking to "strengthen its strategic position in the telecommunications market with the launch of its own stores around the country."
The new stores will focus on delivering complete telecommunications solutions, including customer service, sales and after-sales services.
The company's new operation model begins this week, with the opening of 61 stores in São Paulo, Rio Grande do Sul, Paraná and Goiás states, as well as the country's federal district.
According to the carrier, the new sales strategy will complement sales through partners' distribution channels, which Oi also intends to pump up 30% by end-2012.
In addition, the carrier expects to increase the number of employees, reaching 2,350 by 2012. Some 800 staff should be hired for the upcoming Christmas season alone.