Adobe eyeing 60% growth in Southern Cone office

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Thursday, October 6, 2011

US software provider Adobe (Nasdaq: ADBE) expects its new Southern Cone office in Chile to see 60% growth in 2011, twice that of Latin America in general, company regional VP Marta Clark told BNamericas.

Clark said the new office - which opened in March and will also cover Peru, Bolivia, Argentina, Uruguay and Paraguay - has helped Adobe get closer to its clients. Before the opening of the Chile office, Adobe only had Latin American offices in Brazil and Mexico.

"There has been a significant change with the opening of the office," added Adobe's Latin American sales manager, Gustavo Brunser. "And we have seen a better response from the channels toward the brand, and we can respond better to their needs."

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"We work a lot with large corporations and governments, and having a local office gives them the assurance that the brand is investing locally in the region."

Brunser said that in terms of sales volume, Brazil was the regional leader, followed by Colombia.

Regarding the announcement this week that Adobe will make available a single edition version of its Digital Publishing Suite - which will allow freelancers and SMEs with smaller IT budgets to publish content with Adobe on an on-demand basis - Clark said this was unlikely to change the company's strategy radically in the region in the next six months, but could in the longer term.

Brunser said that as companies increasingly opt for digital publication on tablets rather than paper, this software would help them save money and present more attractive packages to clients.

"There is nothing more boring than a financial report on an excel spread sheet," he said. "With Digital Publishing Suite they can provide their information more attractively."