Alldora predicts revenues of US$2.39mn from new SaaS in 2011

- Friday, January 28, 2011

Alldora predicts revenues of US$2.39mn from new SaaS in 2011

Brazilian content management firm Alldora forecasts its new software as a service (SaaS) solution will contribute revenues of 4mn reais (US$2.39mn) in 2011, managing partner Marcelo Filosof told BNamericas.

"Our strength is we already have a lot of print outsourcing and [enterprise content management] ECM equipment already at work in lots of different companies, so we believe we can add value through a SaaS platform," Filosof said. "Creation of the document is the first step in the process, which we already did. The second is how you manage data, and gather and send this information securely to the right people with less cost and at a faster rate."

Alldora will invest some US$1mn-1.5mn this year to integrate its ECM and printing outsourcing systems in a SaaS-based model. Filosof expects SaaS offerings to account for 20-30% of the company's total Brazilian revenues within "a few years," he said while declining to project exact figures.

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"With an [ECM], there are lots of advantages from data security and information exchange, and as a SaaS, there are even more advantages," he said. "It's easier and faster to adopt this service, instead of buying and customizing a fixed solution, where you have to buy systems, licenses, etc."

Rather than focusing on particular economic sectors, Alldora emphasizes a departmental approach, Filosof added. The company targets the human resources, financial, contract management and supply chain units of current and potential clients, which are predominantly larger enterprises.

"Whatever economic sector, these departments generally have the same structures and needs," he said.

Alldora, which was founded in 1993, intends to eventually launch its SaaS solutions in Chile, Peru and Mexico, where the firm has partners.