Brasscom looks to boost ICT visibility abroad

Wednesday, August 31, 2011

Boosting Brazil's ICT visibility abroad through research partners is strategic for attracting foreign investments, ICT association Brasscom marketing director Sérgio Pessoa told BNamericas.

The association, which already works with IDC and Gartner in releasing business studies and reports on the local market, will now partner with consultancy Forrester Research, particularly regarding research on business process outsourcing (BPO).

"There was a significant gap in not having Forrester as one of our partners," Pessoa said.

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He also believes there is lack of information abroad concerning the country's ICT business. "Other than research and enhancing our market abroad, [the partnership] will help us bringing investors, CIOs and decision makers to participate in IT events in the country."

Brasscom's long-term strategy is to place Brazil among the top five IT exporters worldwide by 2020, and the association aims to take advantage of the fact that the country has been increasingly drawing international attention.

Foreign investors "still see some problems, like high costs and taxes, bureaucracy, safety and potential lack of qualified labor force in certain segments," Pessoa said.

But according to the executive, initiatives taken by the government, such as industrial plan Brasil Maior and science and technology program Ciência sem Fronteiras, reflect the growing importance of Brazil's ICT market and are attracting foreign companies.

"Brazil's image abroad is clearly improving. We've never been in a better moment," Pessoa said.