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Latin America's largest price comparison website, BuscaPé, purchased a 70% stake in Brazilian search engine optimization (SEO) firm Navegg, the former announced in a statement.
More specific terms of the deal were not released, but BuscaPé expects the merger to improve its audience segmenting and targeting capabilities, and eventually increase sales to advertisers.
Since being founded in 2009, Navegg has spread its technology to a network of more than 5,000 websites in more than 100 countries. Through its Navegg Engine platform, clients can tailor publicity campaigns based on analyses of consumer demographics, preferences and buying intentions. The platform also allows for data integration with tools such as Google Analytics.
Through an ongoing acquisition strategy, BuscaPé intends to operate throughout Latin America's e-commerce market. The company's other properties include free classifieds site QueBarato!, e-payment platform Pagamento Digital and group buying aggregator SaveMe.
BuscaPé launched in 1999 and is present today in 28 countries.