BuscaPé turns to SMEs to drive growth

By
Wednesday, May 25, 2011

The Chilean unit of price comparison portal BuscaPé seeks to double its current client base to 2,000 by year-end through including SMEs, Carlos Körner, BuscaPé Chile CEO, told BNamericas.

"We want to facilitate the integration and visibility of small companies in the internet. In order to do this, all they need is a website with a picture of the product, a description of the product and the price," said Körner, who was recently appointed to his post.

"We are expanding and integrating new clients by offering standard packages so they can have the same opportunity for visibility as other big names," added Körner.

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According to Körner, the company also expects to increase from 1.5mn monthly unique users to 2mn by year-end.

BuscaPé is a Brazilian website that uses technologies to bring together various companies, enabling users to compare prices, availability and promotions of different providers.

In September 2010, South African media group Naspers (JSE: NPN) bought 91% of BuscaPé for US$342mn.

BuscaPé provides online shopping solutions to more than 100 websites in Latin America, including Microsoft (Nasdaq: MSFT), Globo and Abril.

The websites market more than 10mn products in 320,000 online and offline stores.