Center of gravity shifting to emerging economies, says Dell exec

- Monday, December 12, 2011

Center of gravity shifting to emerging economies, says Dell exec

US PC manufacturer Dell (Nasdaq: DELL) will enhance its investments in Brazil, given that market's increasing importance, Dell Brasil president Raymundo Peixoto said during his keynote at Oracle's OpenWorld Latin America conference last week.

"The center of gravity in the world is shifting. It's now heading toward the emerging countries," he said.

The company is looking to reshape its identity and increasingly wants to be seen as a company that not only produces PCs, but also complete solutions, Dell Brasil Oracle specialist Fabrício Aguiar told BNamericas.

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"In general, I'd say Dell's end-strategy is to be a software, services and storage company, more than a hardware one as it's mostly known," he said on the sidelines of the conference, in São Paulo.

According to Aguiar, the company's focus regarding its partnership with Oracle, for instance, is to provide the client with solutions that leverage both hardware (Dell) and database services (Oracle).

LAUNCHES

In a move to diversify its portfolio, Dell announced that it is launching a new set of solutions aimed at the corporate market.

Focusing on infrastructure and network management of medium-sized enterprises, the solutions are Kace technologies and the Force10 Networks family of products.

Kace is an appliance that manages PCs and servers, while Force10 Networks focuses on automating traditional and in-the-cloud data centers.

In 2012, the company is looking to make available a version of the Kace portfolio for mobile devices that run Android and iOS.