Chile leads technology purchase accessibility in Latin America

Thursday, May 19, 2011

Netbooks are the most accessible products to be purchased in Latin America, and Chile is the leading country in terms of the amount of minimum wages needed to afford this technology, Marco Marketing Consultants announced in its digital gap index.

Product accessibility was determined based on the average wages needed to purchase an all-in-one PC, a notebook, a netbook and a tablet. Overall, Chile had the lowest monthly salaries needed to purchase any of these products, and Argentina the highest.

IT accessibility improved in all countries except Mexico, where it is now more difficult to purchase notebooks and netbooks than eight months ago.

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In the region, the cost in US dollars for an all-in-one PC was greatest in Chile at US$1,111, but this was offset because the country's average salary is the highest when compared with the other markets.

Netbooks were the most affordable product in the region, with an average price of US$557, while notebooks were the most expensive, with an average price of US$1,234.

The study analyzed product accessibility in Argentina, Brazil, Colombia, Chile and Mexico.