Christmas e-commerce sales grow 20%

Tuesday, December 27, 2011

Online sales during the Christmas season in Brazil surged 20% compared to the same period last year, totaling 2.6bn reais (US$1.4bn), according to data released by e-commerce consultancy e-bit.

But according to the data, the average value of online purchases dropped 6.21%, to 347 reais - just below the 350-real average registered around Children's Day (from September 29 to October 11).

e-bit measures the Christmas e-commerce season from November 15 to December 24.

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According to e-bit, the top requested product category was household appliances, followed by health, beauty and medicine; computing goods; fashion and accessories; and electronics.

The report also pointed to a decrease in delayed product deliveries, from 17% last Christmas to 13% this year.

"This shows the efforts made by companies so that problems last Christmas would not happen again. During this year, the companies invested in logistics, technology, distribution centers and personnel training," e-bit said.