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Brazilian software development group Totvs (Bovespa: TOTS3) has identified 10 trends, led by cloud computing, that will shape the domestic IT market in 2011, the company said in a statement.
The company's VP of technology and innovation, Weber Canova, compiled the top 10 list, which is backed by Totvs' 2010 investments in R&D, as well as a partnership with Stanford University in California.
Canova picked cloud computing first, citing a deal with IBM (NYSE: IBM) to sell cloud solutions worldwide. Close to 70% of Totvs clients use cloud products in-house or through a datacenter, and in 2011 they will be able to access an application development platform using the cloud, he said.
Virtualization, already an everyday reality for many businesses, is the second-biggest trend deserving attention in 2011, Canova added, and an "indispensable ingredient" fueling cloud computing growth.
Context-aware computing, or auto-adaptation to comply with users' habits, followed next. Business process management (BPM) and business intelligence (BI) and social analytics, which Canova said would be most important for small and medium-sized enterprises (SMEs) looking to leverage social networks, rounded out the foremost five.
Social networks found their way onto the list as well.
"The trend for the coming years is that companies will bring the social networking experience into their corporations, so that people work collectively to generate knowledge, resolve problems and create innovative products and services," Canova wrote.
Totvs also highlighted the following trends: digital convergence, such as services that enable shopping through digital TV; portability for devices from smartphones to tablets; mobile applications, as Totvs expects the number of cellular devices to exceed 1.2bn worldwide this year; and natural interfacing, or interfaces that conform to individual devices.
As of 2009, Totvs boasted a 49.1% share of the software development market in Brazil and a 31.2% share in Latin America, the statement said.