CRM to account for 50% of revenues in 3 years - ProdyTec

- Thursday, November 24, 2011

CRM to account for 50% of revenues in 3 years - ProdyTec

Argentine software firm ProdyTec expects to focus on its CRM business unit in the next three years with the goal of this unit representing half of the firm's revenues by that time, company CEO Claudio Rosemberg told BNamericas.

ERP currently represents approximately 80% of ProdyTec's overall revenues while CRM accounts for the remainder, Rosemberg said without providing hard revenues. "We are expecting to focus more on CRM solutions in the coming years, as ERP is becoming a commodity."

The executive said that the company expects its revenues to expand approximately 20-25% this year, mainly due to the expansion in the company's client base, while for 2012, "we are aiming to maintain this growth level."

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ProdyTec expects to end this year with a total client base of approximately 150 companies, with a focus on the SME segment, Rosemberg added.

The firm is also continuing expanding its regional business with presence in Chile, Uruguay, Bolivia and Spain. However, the Argentine operation still accounts for 90% of overall revenues, Rosemberg said.

Expansion plans for next year include the launch of operations in Peru, Paraguay and Mexico.