D-Link unit hones in on SME opportunities

Friday, March 25, 2011

The Brazilian unit of Taiwanese network solutions provider D-Link has overhauled its partner program, the company said in a statement.

The initiative divides partners into four categories - gold, silver, elite and registered - and also creates a division aimed at driving sales to smaller businesses.

"We consider the SME market as key for consolidating our brand in the corporate segment," said Victor Proscurchin, general manager of D-Link Brasil.

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Aside from SMEs, the revamped program also spotlights VoIP and 3G solution sales to ISPs and operators, as well as management software and connectivity sales for video vigilance projects.

D-Link - which specializes in selling networking, connectivity and communication information equipment - has had a presence in Latin America for 11 years.