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E-commerce sales during Children's Day in Brazil, celebrated October 12, are expected to generate some 740mn reais (U$400mn), up 20% from 2010, local consultancy firm e-bit reported.
The consultancy highlighted toys and technological products with high added value as the items most likely to be sought after by costumers, driven by competitive prices and payment facilities.
According to e-bit, the average value of online purchases will be 345 reais.
Last year, e-commerce sales during Children's Day totaled 615mn reais. Toys and games were the most demanded items, rising notably compared to previous years.
"Children's Day is an important factor in e-commerce, while also being a good revenue opportunity for many companies," e-bit director Cris Rother said.