Father's Day e-commerce sales up 25% to US$421mn

- Monday, August 22, 2011

Father's Day e-commerce sales up 25% to US$421mn

E-commerce sales during Father's Day in Brazil, celebrated August 14, grew 25% compared to the same period last year, totaling 675mn reais (US$421mn), local consultancy firm e-bit reported.

The report measured sales between July 31 and August 8.

The results show that the online segment's sales expanded faster than those in shopping centers. E-bit cited a survey from Brazilian shopping center association Alshop, which found that shopping center sales increased 8% from last year.

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Household appliance products topped online sales, followed by health, beauty and medicine; computing; books, newspapers and magazine subscriptions; and telecom/handsets.