First locally developed tablet to hit stores next month, says Positivo

Wednesday, September 21, 2011

Brazilian computer maker Positivo Informática's Ypy, the first all-locally made tablet, will arrive at stores in the second half of October, the company said in a statement.

Powered by Google's Android operating system, the Ypy tablet will have an initial price of 999 reais (US$560) and will be available in WiFi and WiFi+3G versions, Positivo said.

"For 20 months, we have studied Brazilian consumer behavior to come up with a product 100% aimed at them. Even the name Positivo Ypy - which means 'first' in tupi-guarni - has been inspired by the language of the first habitants of our country," Positivo president Hélio Rotenberg said.

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The Ypy 7 line is scheduled to hit the market in October, while a second one, the Ypy 10, is set to arrive before Christmas season, according to Positivo.

The company said its tablet lines have been developed following research carried out locally, with the devices employing national technology, from the hardware and design to adaptations in the operating system.

Positive Ypy 7 has a 7-inch screen, weighs some 420 grams and is about 11.8 mm thick. According to Positivo, the device has the largest screen resolution in the market, at 1024x768, and comes with a front camera for video conferencing. The battery is long lasting, with up to nine hours of constant use.

Ypy 10 has roughly the same characteristics, with a larger screen (9.7 inches) and slightly heavier weight (670 grams). It is powered with Android OS 3.2, Honeycomb, and comes with front and back camera and GPS. The battery has a life of up to eight hours.


Along with the Ypy tablet, Positivo has announced the creation of the Mundo Positivo ecosystem. The technology has been tailored to feed devices like the Ypy with magazines, newspapers, e-books and music.

The ecosystem also offers games and social media, work tools applications and access to online music stores, the computer maker said.