Future of Microsoft's platform, services is the cloud, says exec

Friday, December 9, 2011

Marking a definitive rearrangement of its business strategy, Microsoft (Nasdaq: MSFT) intends to focus increasingly on developing or updating its products in the cloud, the company's general manager for Office in Brazil, Eduardo Campos, told BNamericas.

"Microsoft has had a strong commitment to cloud computing for something like 15 years. In the last three years, however, the integration and development of new solutions and products aimed at the cloud dramatically accelerated within the company," Campos said.

According to the executive, more than 90% of Microsoft's engineers are currently working on cloud projects.

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"Therefore, there is no doubt for us that the future of our platform and our services is the cloud, and the trend is that upcoming products being launched and updated are increasingly more integrated with the world of cloud computing," Campos said.

As a result of that, Microsoft has opened a lab in Brazil fully dedicated to operations with cloud-based platform Office 365.

Campos said the strategy behind that has to do with the country's position and importance in Microsoft's regional strategy. Also, he said, cloud computing solutions fit into the local culture rooted in services, pay as-you-consume and customization.