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Google (Nasdaq: GOOG) plans by 2013 to open its first office in Ecuadorian capital Quito to boost online marketing investment, Google's general manager for Peru, Gianfranco Polastri, was quoted as saying by magazine América Economía.
"Google is mainly an advertising company. In Ecuador, 40% of people are online, but only 2% of all advertising investment goes to internet," said Polastri. "We think is an educational issue."
"Google plans to increase the investment [in advertising] with seminars and workshops.... We want this process to take between one and two years," he added. Currently, Google serves Ecuador from Peru.
According to Polastri, there is an opportunity for Google, the world's largest search engine, as connectivity in Ecuador is growing together with new users.
"But advertisers are still a bit shy because of lack of information about how to use the internet to the benefit of their businesses. Internet will be the main business driver in the next few years, and companies aren't capitalizing," Polastri said.
Google's strategic plan is to target advertising agencies, advertisers and universities so they can learn about how to use the company's tools.