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Brazil's health sector will be a key target for technology suppliers in 2011, according to a study from consultancy Frost & Sullivan.
Technology investments account for a large share of public and private hospitals' expenditures, the consultancy said in a statement. IT solutions, meanwhile, have shown positive results for the health sector, contributing to improvements in data access, patient care, security and price control, among other areas.
"Private hospitals are facing increased competition and increased demand for quality services by a growing moneyed class in Brazil," said Frost & Sullivan marketing manager Marcelo Kawanami.
Process outsourcing, storage services, communications and image systems, wireless technology and mobile devices have shown particularly strong growth potential for the IT market.
One challenge for the health vertical, however, is a lack of basic IT infrastructure required to support more complicated solutions.