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HP (NYSE: HPQ) is embracing a new strategy in Latin America based on solutions and a convergent networking architecture aimed at SMEs and the corporate market, Nicolás Pardo-Turriago, HP channel manager for Hispanic South America, Central America and the Caribbean, told BNamericas.
Since servers and storage systems have ceased to be information silos and are increasingly interacting, HP is looking to address the need of a convergent architecture solution where the various components of the technology can interact to get the most from the investments made.
"Networking plays a critical role there because it ensures this connection will work in the most efficient way possible," Pardo-Turriago said.
In the Multi Country Area in Latin America - which covers the entire region, except Mexico and Brazil - three markets stand out for HP due to their size. While population figures are very different, the total addressable market - the investments in networking in each of these countries - is very similar, according to the executive.
"Argentina invests the largest amount in networking, with US$130mn a year, Colombia invests US$120mn, and Chile invests US$115mn. In this region, these countries are our main focus due to the investment volume," Pardo-Turriago said.
Regarding vertical markets, HP's solution is transversal, he added. "The advantage of networking is that it's a necessity for everyone that has to be updated in all vertical industries."
According to the executive, the advantages of a convergent solution are that deployment, staff training and licensing is done only once, which helps reduce costs.
Traditionally, about 70% of the investments budgets in IT are allocated to maintenance costs. "We're looking to change the traditional proposal and give clients the opportunity of allocating that 70% for innovation," he said. "We also understand that the client wishes to have a hybrid environment, not 100% HP, and we also give them that possibility."