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HP (NYSE: HPQ) expects to boost its business in Peru by 30% per year starting from 2012 with the opening of a series of "experience centers," the first of which was opened in capital Lima last week with an investment close to US$20,000, local paper Gestión reported.
The centers aim to better position HP's laptop line for professionals and help customers highlight the advantages of these computers compared to the home and entertainment lines, HP's Personal Systems Group (PSG) business sales manager for Peru, Ecuador and Bolivia, Ana Lorena Orézzoli was quoted as saying.
The center will exhibit HP's products for the enterprise sector, including live demonstrations so clients can identify the computer that is best suited for their needs.
In addition, the center is expected to help HP establish a closer relationship with small companies, which hold great growth potential for the company in 2012, the executive added.
Regarding the plans for future centers in the country, Orézzoli said that Trujillo, Arequipa and Cuzco are the most likely candidates, but there is nothing definite.