Latin American PC market expected to grow 13% in units this year

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Tuesday, May 10, 2011

Latin America's PC market is expected to expand 13% in 2011, with sales estimates of 36.4mn units throughout the region, according to results from international tech consultancy IDC's quarterly PC tracker for 4Q10 in the region.

According to IDC's analysis, the region's desktop market has reached maturity and will grow at lower rates in the medium and long term. Home and corporate users are expected to increase their demand for desktops by 3% in 2011, reaching 15.7mn units sold in the market.

Paola Soriano, research and consulting manager for personal devices at IDC Latin America, said international manufactures are focusing on all-in-one desktops, as home users are looking for compact equipment with the screen and monitor in the same unit.

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In the notebook market, IDC said it is continuing to see more aggressive sales strategies deployed each month in relation to pricing.

The consultancy estimates the notebook sector's business potential in the next five years is higher than expected, supported by the healthy economic period in Latin America and consumers' increased purchasing power in some countries.

According to IDC, these factors are expected to help the notebook market achieve growth rates of 18% in 2011 and sales of nearly 13.1mn units.

The increase in government education programs being implemented in Latin America has helped the netbook market to continue growing, according to the study. For example, last year in Argentina 1.6mn units were delivered, 400,000 in Brazil and 545,000 in Venezuela. This year IDC expects 7.4mn units to be sold, growing 29% over 2010 levels.