Local PC market grows 29.5% to US$1.13bn in 2010

Wednesday, April 6, 2011

Chile's PC market grew 29.5% to US$1.13bn in 2010, according to findings from consultancy IDC's quarterly PC tracker study.

In terms of units, the market in Chile grew 28% in 2010, registering sales of 1.77mn computers. IDC cited the market's recovery, the February 2010 earthquake's impact on renewal projects, a strong demand for netbooks and government initiatives as the main drivers of growth.

With respect to the PC market's different sectors, the desktop segment saw 490,451 units sold in 2010, growing 5% over the previous year, while 920,506 portable computers were sold, expanding 44%. The ultra portable market's sales reached 356,300 units, up 32%.

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For 2011, IDC estimates 5% growth in terms of units. Specifically, the consultancy projects 11% growth in units for notebooks, which will be driven by marketing in the mass consumer segment.

IDC expects desktops to see negative growth of 11% in terms of units sold, due to the increasing number of notebooks entering the market. The consultancy also foresees home and small office segments shifting focus to buying notebooks, as portable equipment will be an attractive renewal option.

Also, IDC said it expects to see greater presence of portable computers in offices due to the advantages they provide, such as boosting productivity, maximizing portability and saving space and energy.