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Magic Software (Nasdaq: MGIC) will offer an integrated BI solution for the Latin American market after signing a global alliance agreement to resell software from MicroStrategy (Nasdaq: MSTR), Glenn Johnson, Magic Software Americas senior VP, told BNamericas.
"Initially, we have seen the greatest interest in Mexico, Brazil, Argentina, Peru and Uruguay. Of these, we have experienced the greatest market demand in Brazil, where we already have a large and rapidly expanding customer base," Johnson said.
The company will target its traditional vertical markets, such as financial services, agribusiness, manufacturing, distribution, retail, mining, energy, and travel and hospitality.
This new integrated offer is set to bring immediate value to the company's existing uniPaaS application platform customers in Latin America, Johnson said. While most activity this year will be centered on the existing client base, moving into next year the company believes its iBOLT integration platform will allow it to offer an advanced BI solution to new customers.
Magic Software, a global provider of cloud and on-premise application platforms, will resell the MicroStrategy 9 BI platform, including analytics, customization capabilities, a SaaS pricing model and mobile intelligence capabilities.
Available as an add-on, MicroStrategy 9 will be offered to all Magic Software customers, including those using the iBOLT business and process integration suite, which integrates enterprise software applications, and the uniPaaS Application Platform, which simplifies the process of building and deploying business applications, the companies said in a statement.