Microsoft targets manufacturing, among other sectors, for cloud CRM

Monday, January 24, 2011

Microsoft (Nasdaq: MSFT) considers the manufacturing, health, services, government, commerce and retails sectors in Brazil to be ripest for adopting the company's new online customer relations management (CRM) system, Brazil marketing director Ricardo Wagner told BNamericas.

Since Microsoft launched its new cloud-based Dynamics CRM 2011 earlier this month in 40 countries, the Brazilian unit has experienced higher-than-expected interest from potential clients, Wagner said without providing hard figures. The solution, with functionality similar to Microsoft's on-premise Dynamics CRM, has attracted the attention of businesses big and small, he added.

Microsoft's corporate clients in Brazil are focusing heavily on growing their customer bases, and the online version of Dynamics is designed to help them navigate the sphere of social networks, Wagner said.

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Microsoft expects cloud computing to represent 30% of all CRM installations in Brazil through 2014, the same share the company forecasts for Latin America generally. Microsoft's CRM software outpaced the market in Brazil by almost four times, Wagner noted.

Globally, the solution is supposed to sell for some US$34 per user per month, but will go for about 70 reais (US$42) per user in Brazil, he said.