Non-computer web traffic gaining ground in Latin America, study finds

Friday, December 23, 2011

Traditional computers still account for the vast majority of web browsing across Latin America, but traffic on other devices (including mobile phones and tablets) has increased in the past year, for an average 2.6% of all activity in 10 regional markets, according to a new study by consultancy comScore (Nasdaq: SCOR).

Among the markets included in this study, Puerto Rico had the highest percentage of non-computer traffic in October 2011 at 5.9%. Costa Rica was next at 3.7%, followed by Chile at 3.1%.

According to the study, Brazil had the highest percentage of web traffic coming from tablets at 39.9%, with Colombia next at 38.9%. Chile had the highest percentage of web traffic coming from mobile phones at 78.8%, followed by Argentina with 77.0%.

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With regard to operating systems Apple's iOS led in non-computer traffic in Colombia (64.3%), Puerto Rico (63.7%), Brazil (60.6%), Chile (60.2%) and Mexico (60.0%).

Google's Android OS led in Argentina, accounting for 33.1% of non-computer traffic.

The Latin American markets selected for the study were Puerto Rico, Costa Rica, Chile, Mexico, Colombia, Ecuador, Argentina, Peru, Venezuela and Brazil.