Online sales up 40% to US$8.9bn in 2010 - e-bit

Wednesday, March 23, 2011

Brazil's online sales of consumer goods rose 40% in 2010 to 14.8bn reais (US$8.9bn), e-commerce monitoring firm e-bit said in a report.

For 2011, online sales are expected to increase 30% to 20bn reais. E-bit also estimates online sales will reach 8.8bn reais in the first half of 2011, when 4mn people are expected to make their first online purchase.

Last year, e-bit said, e-commerce in Brazil was boosted by flat screen TV sales, due mainly to the FIFA World Cup. As a result, the average ticket price of online sales rose 11% on 2009, to 373 reais.

Start your 15 day free trial now!


Already a subscriber? Please, login

The top selling products were appliances (14%); books, magazines and newspapers (12%); health care, cosmetics and pharmaceutical products (12%); IT products (11%); and electronic goods (7%).