Brazil's online sales of consumer goods rose 40% in 2010 to 14.8bn reais (US$8.9bn), e-commerce monitoring firm e-bit said in a report.
For 2011, online sales are expected to increase 30% to 20bn reais. E-bit also estimates online sales will reach 8.8bn reais in the first half of 2011, when 4mn people are expected to make their first online purchase.
Last year, e-bit said, e-commerce in Brazil was boosted by flat screen TV sales, due mainly to the FIFA World Cup. As a result, the average ticket price of online sales rose 11% on 2009, to 373 reais.
The top selling products were appliances (14%); books, magazines and newspapers (12%); health care, cosmetics and pharmaceutical products (12%); IT products (11%); and electronic goods (7%).