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Latin Americans are starting to prefer computers over TVs, a recent study by Microsoft (Nasdaq: MSFT) found, with 40% of respondents saying they preferred to spend family time at home with PCs compared to 38% opting for TVs.
The study is based on online surveys conducted on MSN portals in eight Latin American countries - Argentina, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Venezuela.
Nearly 70% of respondents use computers to communicate with family members who do not live close by, and 47% said technology fosters relationships with relatives and friends.
Some 37%, mainly adults older than 36, use email to communicate with family members who do not live nearby, while 31% - usually young people - prefer social networks.
According to the study, 50% of respondents have two or three TVs at home, while 42% said the same about PCs, which reveals the place that technology has in households today.
"For most young people, seeing a photo album is something strange, now that pictures are shared from your computer monitor and via social networks," said Victor Aimi, director of public relations for Microsoft Latin America.