Perception of cloud changes from one country to another - VMware

Tuesday, October 11, 2011

Perceptions of how to deal with cloud computing - and no longer whether the technology is important - vary from one country to another and pose a major challenge to companies, US virtualization software firm VMware's (NYSE: VMW) chief market technologist, Brian Gammage, told BNamericas.

"I guess we've already overcome this stage of whether the cloud is worth it or not. Now, what challenges companies is how to enter it accordingly. And the culture of most of these companies is a barrier," Gammage said, on the sidelines of a VMware virtualization forum in São Paulo.

Regarding the level of cloud computing penetration in different countries, the executive listed security, risk management, cost and licensing as basic concerns for most companies. He added, though, that those concerns are shared essentially by all countries as well.

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The executive sees, for instance, "successful" virtualization deployments in Brazil.


To deal with these concerns and to combat stereotypes and misconceptions regarding the cloud, Gammage called for companies to carry out internal training and education.

"The problem is that people understand cloud as something they don't own. That's a mistake," he said. "Imagine if we are talking about a specific matter inside a building: While we don't own the building, it does not mean we don't own or control the issues addressed during the conversation inside the building."

On the other hand, the dynamics of current technologies pose a challenge on the providers' side. New services and solutions are appearing much more quickly than in the past, making it difficult for providers, manufactures and developers to work together and offer customized solutions.

In the past, providers offered services according to a "snapshot of IT scenario momentum," Gammage said. "The difference nowadays is that snapshot is changing in a more dynamic way, thus making it more difficult to have long-term contracts concerning software use, for example."

"Change always brings a little unrest. That doesn't mean it isn't good, though."