Positivo leads Q3 PC sales in Argentina, Brazil

- Friday, December 9, 2011

Positivo leads Q3 PC sales in Argentina, Brazil

Brazil's largest computer maker, Positivo Informática, led PC market sales in Q3 in Brazil and Argentina, the company said in a statement, citing numbers from consultancy IDC.

In Brazil, the manufacturer now has 12.7% of the total PC market, with 25.7% and 52.2% more units sold compared to the second and third places. The analysis comprises sales in all the segments and verticals, including desktops, notebooks, retail, corporate and government/education.

Concerning the notebook niche alone, Positivo's participation in the third quarter was 13.6%, up 1.4 percentage points compared to the year-ago period.

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In 3Q11, Positivo grew also in the corporate segment, snatching up 2.8% of that market. The company said the figure is the result of increasing sales to large Brazilian corporations and also expanded business with SMEs.

Participation in sales to Brazil's government reached 55% in 3Q11, up 8.6 percentage points year-on-year.

Meanwhile, Positivo BGH - the JV between Positivo and Argentina's BGH - got 23.2% of the notebook market in Q3 in Argentina.

The share of Positivo BGH notebooks within the Argentine government/education market reached 24.5%, mostly driven by the provision of educational laptops, which began in September.

Positivo expects sales volumes to remain high during 4Q11.