US on-demand services provider Salesforce (NYSE: CRM) has acquired US customer-service help desk applications provider Assistly for US$50mn in cash, the former said in a statement.
The acquisition is expected to have no material impact on Salesforce's revenues in the third quarter and fiscal year ending January 31, 2012.
With Assistly, Salesforce hopes to reinforce and extend its service cloud to small and emerging businesses that have been demanding a customer-service help desk application with instant sign up, and capabilities and pricing scaled to their needs.
Assistly's applications offer customer service in real time over a range of channels, including Facebook, Twitter, web chats, email and phone from one interface.
Salesforce has some 104,000 clients and more than 17,000 companies using its cloud service to connect with customers across both traditional and social channels.
San Francisco-based Salesforce's headquarters in Latin America and the Caribbean are in Mexico. The company's Latin American business is based almost entirely on channel partners, with more than 1,000 clients in the region.