Samsung looking to capture local tablet market with Galaxy line

Monday, April 11, 2011

Tablet sales could reach around 200,000 in the Mexican market this year, local media outlet Infochannel reported Samsung Mexico's senior sales manager of commercial channels, Javier Carsi, as saying.

According to Carsi, Samsung will aim to capture this market with new products from its Galaxy Tab line, utilizing local wholesalers.

Currently, five wholesalers in Mexico have placed orders for Samsung's new tablets. The wholesalers include CT International, Grupo CVA, Ingram Micro, Intcomex and TechData, and they will work with resellers to offer the products to clients.

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Carsi highlighted that other companies, besides the current wholesalers, will be able to market the tablets as well. He said the company aims to give all channels access to the product so it can compete in terms of price, quality and performance.

According to Carsi, each wholesaler marketing the product will receive support from Samsung to train channels on the platform offering. Samsung also plans to participate in activities with interested distributors to inform them about the line of products.