SAP (NYSE: SAP) expects to grow at least 35% in Latin America's business intelligence (BI) segment this year in terms of new licenses, SAP BusinessObjects division senior VP for Latin America, Emilio Mariño, told BNamericas.
Mariño said SAP's business intelligence segment expanded some 60% in new licenses in 2010, but he was unable to provide information on the revenues generated by the market last year.
"We are the leaders in the business intelligence market globally, and we also lead this market in Latin America," the executive said.
Mariño said Brazil recorded the highest performance in the business intelligence segment last year, with a growth rate of more than 50%. Other key countries in this segment included Mexico, Argentina, Chile and Colombia.
"We see a lot of potential in the business intelligence field, as our installed base in Latin America is very big,'" he added.
SAP BusinessObjects' BI solutions enable advanced analytics, dashboards and visualization, information infrastructure, query, reporting and analysis, as well as search and navigation.