Stefanini singles out top prospects for revamped unit

Friday, March 18, 2011

The Colombian division of Brazilian IT firm Stefanini has kicked off conversations with top prospects, including local divisions of global firms and companies in other Latin American countries, the general manager of Stefanini's Informática y Tecnología division, Carlos Eduardo Moreno, told BNamericas.

Present in Colombia since 2001, Stefanini announced last month its acquisition of local IT development firm Informática & Tecnología. The transaction was worth roughly US$2mn, according to Moreno.

Since that point, the Brazilian firm has outlined a two-pronged strategy, the executive said.

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"We are establishing contact with companies that are Stefanini clients in other countries and also have a presence in Colombia," he said. "Some examples are Roche and General Electric. They're companies that did not receive [services] in Colombia because Stefanini's operations used to be very small, and lacked capacity to provide services."

Meanwhile, a significant chunk of Stefanini Colombia's efforts will be dedicated to serving companies in other Latin American countries such as Chile, Argentina and Venezuela, and also Hispanic parts of the US.

"We're very interested in global accounts the likes of John Deere, Avianca, SABmiller and Millicom. They are big companies with significant, long-term needs," he said. "In the case of Avianca, for example, they need services in Central America."

With its new unit, Stefanini expects to register US$8mn in revenues from Colombia this year, according to previous BNamericas reports.

Informática & Tecnología's offering includes software development, process management, document management and support and administration. The company has existed for more than 20 years, and operates through offices in Bogotá, Medellín and Barranquilla.

The most significant synergies between Informática & Tecnología and Stefanini come in the area of software, Moreno said.

Stefanini is particularly strong in SAP (NYSE: SAP) - which represents one of Informática & Tecnología's weaknesses - while the Colombian company is a Microsoft (Nasdaq: MSFT) Silver Partner in software development, data platforms and portals and collaboration.

Globally, Stefanini closed out 2010 with revenues of US$600mn and expects to push sales to US$750mn in 2011. By 2013, the company expects revenues to hit US$1.2bn.