Tablet supply in Latin America still low, says study

Wednesday, July 20, 2011

The supply of tablets is low in Latin America's retail market, according to a study by Marco Marketing Consultants analyzing the region's supply of and prices for electronic gadgets.

According to the study, between October 2010 and June 2011, the offer for tablets grew only 0.43 percentage points to 5.43% of the segment comprising notebooks, netbooks, smartphones and tablets.

But the report says that during the period, the variety of models offered changed. While previously only iPads from Apple were available, the consumer can now choose from 13 different brands, and as a result, the iPad's price dropped more than 20% in the eight months.

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The study also concluded that notebooks and smartphone are very complete products, as the former allow greater data processing, content generation and visualization, while smartphones' connection allows total mobility.

The study was carried out in Argentina, Brazil, Chile and Mexico to analyze Latin American trends in terms of tablets' supply and price.