Teradata sees increasing business activity in CRM analytics segment in 2010

- Tuesday, March 15, 2011

Teradata sees increasing business activity in CRM analytics segment in 2010

The Argentine division of US data warehousing provider Teradata (NYSE: TDC) saw "significant business activity" in the CRM analytics segment during 2010, division head Juan Pablo Do Carmo told BNamericas without disclosing hard figures.

The executive said that some 40% of Teradata's clients in Argentine invested in expanding or acquiring CRM analytics solutions.

"We can also say that approximately 40% of our revenues last year were associated with CRM analytics implementations," Do Carmo said.

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Teradata Argentina ended last year with 15 clients, including Movistar, Telefónica de Argentina (NYSE: TAR), Banco Nación, Banco Galicia, Banco Central and Standard Bank. The company's client base is forecast to expand 15-20% this year, he added.

Last year, the company acquired Aprimo, which operates in the cloud-based integrated marketing software field. Do Carmo said that Aprimo's solutions will be available in about three months, and that "we expect to start marketing Aprimo's solutions during the second half of the year."

"Aprimo's solutions include modules that complement our CRM analytics solution," Do Carmo said.

Teradata posted revenues of US$341mn in the Americas during 4Q10, for 14% year-on-year growth. For full 2010, Teradata saw its Americas revenues increase 19%, to US$1.17bn.

"In Argentina, we have been growing at double-digit rates since 2007. For this year we expect our growth to be in line with the expected global growth of approximately 12%," he added.