Zebra sees opportunities in government projects

Wednesday, August 10, 2011

US specialized printing equipment and RFID solutions supplier Zebra Technologies (Nasdaq: ZBRA) is seeing opportunities in Latin America's government segment, company regional sales manager Sandra Harriague told BNamericas.

Harriague is responsible for all countries in the region, except for Mexico and Brazil.

"We're seeing opportunities for fixed asset identification solutions, as well as for personal ID projects, such as the driver's licenses we are involved in," the executive said.

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The executive said most projects for the government segment are at a national level.

Revenues in 2010 grew 50% compared to 2009, she said, but "it is important to take into account that 2009 was a very difficult year."

"Argentina is experiencing very robust growth, even higher than the IT market's average growth rate," the executive said.

The company's revenues in Argentina grew 43% in the first half of the year compared to the same period in 2010. "The outlook we have for the country is excellent. We estimate we can grow 30-33% in revenues in 2011," Harriague added.

The company sells its products and solutions through wholesale distributors and value-added resellers. In Argentina, Zebra currently has four channels.

Global revenues during the second quarter increased 12.3% year-on-year to US$246mn. The company's quarterly net profits reached US$33mn in Q2, compared to US$22mn in the year-ago period.