Malls in the US negotiate with Crystal Lagoons to become their new hook

Wednesday, February 28, 2018

Press release from

Crystal Lagoons

Start your 15 day free trial now!


Already a subscriber? Please, login

Reinventing yourself is the word that the big shopping centers are conjugating today to face online commerce.

That's the reason why the Crystal Lagoons roadshow in the US on Public Access Lagoons (PAL) had an extraordinary reception by the five largest retailer chains in that country.

"PAL's Crystal Lagoons model is being evaluated as the new hook or 'anchor' to attract people to the malls, which must be reconverted, becoming the meeting point of the 21st century," explains Kevin Morgan, CEO of Crystal Lagoons US Corp.

According to the executive, conversations with the five major retailer chains in the US can lead to attractive projects. Their falls in sales and increase in unoccupied spaces, forces them to introduce new functional and experiential responses, such as these gaps, which are accessed through a ticket, and which bring together culture, shows, restaurants, event centers and attractive activities , factors that enhance the capture of people.

The social attractiveness of the PALs, their urban contribution, incentive to healthy life and sports, has allowed them to enter 40 projects in Africa, Asia, Oceania, Europe, South America and the USA. They experience the same acceptance.

In relation to the reconversion of traditional malls into open spaces, PALs are preferred by open-air shopping centers. They even work in cold climates, since they are prepared to be covered by domes, with light technology, cheap and easy to implement.

After having closed contracts for public access lagoons in zoos (Miami), water parks (Madrid), golf courses (Las Vegas), public parks, etc. now Crystal Lagoons business plan will focus on retailer chains.

"Malls in the US are doing badly," anchor "stores such as Sears, which operated 3,510 stores six years ago, will have only 940 branches open, and in 2017, Macy's closed 68 stores and JC Penney 138 stores. this, the lagoons of Crystal Lagoons are perceived as a factor of reinvention to reactivate the flow of the public ", adds Morgan.

This press release was published in English using an automated translating system.