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MVNO roundup: Racsa Fullmóvil, América Móvil TracFone, Colombian MVNOs

Bnamericas Published: Tuesday, February 24, 2015

Radiográfica Costarricense (Racsa), which belongs to Costa Rica's state-owned telecom ICE, continues banking on its MVNO Fullmóvil, despite a decrease in its market share.

Fullmóvil currently has 32,345 active lines, which represent 1% of the Costa Rican market, down from 2% in 2013.

Racsa acquired Fullmóvil in 2014 from the company Virtualis S.A. Fullmóvil works on ICE's infrastructure, and offers voice and data services.

***

América Móvil's MVNO in the US, Tracfone, has announced the launch of Total Wireless, a sister virtual operator that runs on Verizon's infrastructure.

Total Wireless will focus exclusively on multi-line plans and data-sharing for families as a competitive response for Virgin Mobile's plan "Data Done Right."

Tracfone, which as of September 2014 had 25.9mn subscribers in the US, a 12.47% increase from the previous year, was recently fined US$40mn by the Federal Trade Commission (FTC) for deceiving consumers with non-existent unlimited data services.

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Colombian MVNOs grew 250% during 2014, according to a report by El Tiempo.

Uff Móvil, Virgin Mobile Colombia and Almacenes Éxito Inversiones, the three virtual operators in the country, had a combined 2.8mn subscribers by the end of last year, up from 807,000 in 2013.

That number represents 5% of the total telecoms market in Colombia.

However, two previous virtual operators, UNE and ETB, left the market, which could affect the performance of the sector moving forward.

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