Mexico
News

Smartphone penetration up in Mexico

Bnamericas Published: Monday, May 02, 2016
Smartphone penetration up in Mexico

Smartphone penetration in Mexico has reached 73.4% in the first quarter of this year, representing a rise of 34.7% over the previous year.

Of the 108.96 mobile lines in operation in the country, 79.9mn are in use by smartphones, according to a study by The Competitive Intelligence Unit.

The study estimates that smartphones will be used for 82.7% of all mobile lines by year end.

Furthermore, Mexico's telcos reported equipment sales revenues equivalent to nearly 14bn pesos (US$815mn) in 1Q16, accounting for 25% of their total revenues, but only 60.7% of the total market value of equipment sales in the country.

One of the variables driving this growth in equipment sales is the entry of manufacturing firms offering low-end devices at affordable rates, the study reveals.

Currently, 67% of all smartphones in use in Mexico are considered low-end, reaching an annual growth rate of 50% in 1Q16. Comparatively, high-end devices reached 23.4%.

"The relentless expansion of the market indicates that smartphones permeate almost the entire population, even at lower levels, resulting in Mexico emerging as one of the most dynamic smartphone markets in Latin America," states the report.

Mexico sold 35.7mn smartphones last year, which is equivalent to more than one handset being purchased every second.

Subscribe to the most trusted business intelligence platform in Latin America. Let us show you our solutions for Suppliers, Contractors, Operators, Government, Legal, Financial and Insurance.

Subscribe to Latin America’s most trusted business intelligence platform.

Other projects in: ICT

Get critical information about thousands of ICT projects in Latin America: what stages they're in, capex, related companies, contacts and more.

Other companies in: ICT (Mexico)

Get critical information about thousands of ICT companies in Latin America: their projects, contacts, shareholders, related news and more.

  • Company: Tars Holding, S.A.P.I. de C.V.  (Axity)
  • Axity, formerly called Getronics Holding Mexico, is an ICT company born from the merge of the Mexican firm Intellego and the Mexican and Colombian branches of Getronics. Axity s...
  • Company: Alestra S. de R.L. de C.V.  (Alestra)
  • Alestra S. de R.L. de C.V. (Alestra) participates in the market of communication and information technologies in Mexico since 1996. Based in the City of Mexico, Alestra operates...
  • Company: Altán Redes S.A.P.I. de C.V.  (Altán Redes)
  • Altán Redes, whose headquarters are located in the City of Mexico, is an international consortium created in 2016 to design, operate and maintain the Mexican telecommunication p...
  • Company: Centennial Towers
  • Centennial Towers is an international service provider for wireless telecom operators, founded in 2007 in Panama. The company develops, owns, and operates towers, rooftop sites,...