The content has been shared, if you want to share this content with other users click here.
E-commerce is the technology that has helped Mexican companies most, according to a survey conducted by consultancy Frost&Sullivan.
Mexico's B2C e-commerce market is forecast to reach US$30bn in 2025, Juan González, Frost&Sullivan research director for the firm's digital transformation business unit, said in a webinar hosted by Mexican IT firm Ho1a.
Mexico currently accounts for 15% of the Latin American e-commerce market. In turn, the region is responsible for 5% of the global e-commerce market, said González.
Some 33% of the companies participating in the consultancy's survey mentioned e-commerce as the main technology helping them boost sales. Other technologies mentioned were customer experience management platforms (31%), big data and analytics (30%), and business process management platforms (28%).
Regarding investment priorities, e-commerce ranked second, with 66% of companies surveyed naming it as a priority. Cybersecurity topped the list at 75% and other areas included datacenters (65%) and the internet of things (62%).
González said 45% of the companies are surveyed working on their digital transformation to increase productivity. However, the main challenge the firms identified in doing so entailed aligning the IT area's investment priorities with the organization's business objectives.
According to González, companies must invest in their digital area more than their competitors in order to obtain an attractive return on investments. "However, they might not have to invest that much more," he added. In González's view, companies should invest 20-40% more than the competition to reap the benefits.