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Business intelligence (BI) investment in Mexico is expected to grow 8% this year, local media outlet Infochannel quoted US data warehousing provider Teradata's (NYSE: TDC) general director the country, Francisco Bernal, as saying.
Expected BI investment growth in Mexico tops this year's predicted 5-7% increase for overall IT investment, as companies increasingly turn to tech to implement more efficient business processes, according to Bernal.
Retail and manufacturing firms, for example, face the challenge of integrating onto one platform all the information from systems such as ERP, production, distribution and logistics, he said.
Meanwhile, companies in the telecoms industry must be able to do specific analyses of every client, enabling the firms to move away from mass promotions and instead focus campaigns on the most profitable segments.