US chip manufacturer Intel's (NYSE: INTC) first ultrabooks are expected to reach Latin American markets by year-end, regional press reported, citing Santiago Cardona, the company's consumer sales manager for the Northern Cone.
The company's goal is for ultrabooks to represent 40% of the total laptop sales worldwide by end-2012.
A model from Lenovo and another from Asus are expected to be distributed in Latin America.
In August, Intel Capital, the global investment arm of Intel, created a US$300mn fund to help drive innovation in ultrabooks over the next 3-4 years.
The Intel Capital Ultrabook Fund aims to invest in companies building hardware and software technologies focused on enhancing how people interact with ultrabooks, achieving all-day usage through longer battery life, enabling innovative physical designs and improving storage capacity.
The ultrabook is a new laptop concept coined by Intel, much like the netbook some time ago. The size of these devices places them in the ultraportable genre. Intel describes them as thin and light devices with the performance and capabilities of today's laptops and tablet-like features.