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Latin America accounts for 4% of US storage solutions supplier EMC's global revenues and recorded 34% year-on-year growth in the fourth quarter of 2010, higher than any other part of the world, EMC's VP for the region, Octavio Osorio, told BNamericas.
Brazil and Mexico led EMC's Latin American surge, and the company plans to increase efforts in other area countries where its presence remains weak, Osorio said.
Osorio has kept the main processes and strategies in place since moving from Mexico country director to his new role last June. EMC is paying more attention to the middle-market but continues to focus on large accounts. The finance and telecom sectors proved particularly lucrative for the company in 2010.
In terms of products, corporate and government concerns over data protection last year drove sales of EMC security solutions. The company's backup recovery systems also registered "spectacular growth."
For 2011, Osorio anticipates trends toward cloud computing and virtualization will remain, with Brazil, Mexico and Argentina leading adoption of these technologies. Big data, he added, will also be good for business this year. Companies such as oil and gas firms involved in upstream exploration, or television broadcasters with large archives, are looking to analyze massive amounts of information - "terabytes or even exabytes" - and want reasonably priced solutions to do so.
EMC recently announced that it grew global revenues 19% year-on-year to US$4.9bn in 4Q10. EMC predicts its total revenues for full 2011 will measure US$19.6bn.