Zenith Infotech expanding international business, Brazil first step in Latin America

Thursday, December 15, 2011

Zenith Infotech, a US cloud computing solutions developer for IT service providers, is now entering an international expansion phase, focusing operations on new markets and mostly in emerging countries, the company's technical services director, Stephan Cico, told BNamericas.

Zenith's total partner base exceeds 2,000, but most of these are located in the US and Canada.

As part of the international strategy, Zenith recently launched operations with local resellers in India, Belgium and Brazil. In the Latin American giant, the company started business in November with 10 resellers and intends to add 50-100 more resellers by end-2012.

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To work toward that goal, Cico said, the company will host in March - probably in São Paulo and Brasília - a few "cloud shows," or conferences to present Zenith Infotech's solutions to potential resellers.

The executive is optimistic: "We just started operations in Brazil, but... we think Brazilians are on the top of tech trends, and with cloud computing it's no different."

Zenith's technical director sees Brazilian IT professionals and executives no more cautious than the company's other partners worldwide regarding moving their data to the cloud. And even so, Zenith has a way to allay their uneasiness.

"What we do is help our clients to slowly migrate to the cloud," Cico said. "We say: 'You don't have to move everything today to the cloud. You can do it partially, and even holding some data in a separate server, under a hybrid model.'"

According to Cico, Zenith Infotech also expects to take operations to other Latin American markets by the second half of 2012, though neither schedule nor target countries have been defined yet.

The company is planning to open a regional headquarters in the mid to long term, as well, he added.