Movistar hits subscriber milestone in Costa Rica

Monday, October 17, 2016

Movistar reached 2mn mobile subscribers in Costa Rica, increasing its market participation to 25%, local daily El Financiero reported.

At the end of last year, Movistar had a market participation of 22% with 1.6mn subscribers, according to data from regulator Sutel. State-run ICE had 4.3mn subscribers and 58% of the market at the end of 2015, while Claro's subscriber base amounted to 1.4 users, or 19% of the market.

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The number portability scheme helped the telco gain over 400,000 subscribers, El Financiero reported Johanna Escobar, director of Movistar Costa Rica, as saying. Portability was launched in Costa Rica in 2013.

Movistar has implemented aggressive plans in order to gain subscribers, including a free three-month trial for postpaid services and free regional roaming, which was also adopted by competitor Claro. The free roaming service was not well-received by ICE, who filed anticompetitive complaints before Sutel.