Prisma Medios de Pago invests AR$ 700 million to improve its clients' processing services

Prisma Medios de Pago press release

This is an automated translation of the original press release issued in Spanish

Buenos Aires, November 11, 2022 - Prisma Medios de Pagos continues its process of modernization and innovation in its Data Analytics & CRM (Customer Relationship Management) area, for which more than AR$700 million is being invested. With this investment, it seeks to improve the capacity for data analysis, analytical self-management and information protection in order to improve services to its customers.

Using different technological solutions, data analysis is automated so that both Prisma Medios de Pago and its clients can make better decisions based on information.

“We are a company that provides technological solutions and processes billions of transactions a year. For this reason, it is important to be at the forefront at a technological level to work with a focus on the client. This investment represents a real commitment, not only at the technological level, since we have tripled our talent team in the last two years and we still have the challenge of growing 20% more ”, according to Alejandro Ciotti, Head of Data Analytics & CRM for Prisma. Payment methods.

To accompany Prisma Medios de Pago, the best technological partners in the market were selected. Several strategic providers such as MicroStrategy, Teradata, Salesforce, and Amazon Web Services participate in this process.

About Prisma Means of Payment

Prisma Medios de Pago is a company that operates in Argentina and in 14 other Latin American countries, processing more than 12,500 million transactions a year, generating employment for more than 5,000 people. It provides technological solutions for secure and high-quality means of payment connecting entities, banks, fintechs, businesses and consumers through the entire value chain. Its main brands include Payway (POS terminals, payment gateway for ecommerce, payment reconciliation service), Banelco (ATM network) and PagoMisCuentas (electronic payment of taxes and services).