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Green4T aims at sustainability, edge and smart cities for LatAm growth

Bnamericas Published: Friday, June 03, 2022
Green4T aims at sustainability, edge and smart cities for LatAm growth

Energy efficiency for datacenters, edge computing projects and IoT/smart cities applications are among the main opportunities Brazilian IT infrastructure solutions company Green4T identified to grow in Latin America, commercial VP Marcio Martin told BNamericas. 

Year to date, the company, founded in 2016, added 18 clients for a total of over 400, in addition to closing projects with current ones, he said.

The market remains heated, despite macroeconomic, component and logistics woes, which causes longer delivery cycles for some contracts or even contract redesigns in collaboration with clients, according to Martin.

Although Green4T's core business is the development of modular datacenters for companies that want to keep their data infrastructure on premise or in a private cloud, the company also offers consulting for colocation clients, infrastructure migration to public clouds, managed services and general datacenter maintenance.

But edge computing is the most promising segment, Martin said.

“The market is segmenting its datacenters, which is why this demand is coming very strong. We have dozens of customers developing 5G-focused solutions with edge computing,” Martin said.

He did not reveal who these clients are, citing confidentiality issues and because these “are projects deemed strategic by many of these companies.”

Mining companies, telecom operators and manufacturers in general are among the main clients, with projects in the proof-of-concept or implementation phase. In addition to Brazil, where projects are developed in all main metropolitan regions, pilots are also underway in Chile and Argentina.

Green4T operates in 12 countries in the region, although it also exports projects to Germany, India and Lithuania, according to Martin. Around 60% of clients are from the private sector and 40% from the public sector.

Brazil represents around 80% of the total customer base and the company works with 30% of the 1,000 largest Brazilian corporates, he said. 

The other clients are divided among countries such as Argentina, Chile, Ecuador, Paraguay and Costa Rica. 

POWER EFFICIENCY

In addition to the edge, energy efficiency projects for datacenters through server convergence and virtualization, equipment replacement, or new maintenance models are highly demanded.

“Our goal is to make the datacenter world more sustainable. Many customers have come to us to assess the energy efficiency of their sites, to rationalize their power consumption. They want to know what their PUE [power usage efficiency] is, how to reduce it.”

The datacenter industry is among the biggest energy consumers. According to market estimates, power corresponds to as much as 60% of datacenter costs.

Air conditioning systems, in particular, require most energy, accounting for about 40% of all datacenter infrastructure consumption, according to Vertiv, one of the main players in technologies for critical energy and thermal management systems for datacenters.

To keep track of that consumption, the industry developed the power usage efficiency (PUE) metric, calculated by dividing total facility power (the power entering the site) by IT equipment power (the power effectively used to run the machines).

Datacenters focusing on efficiency typically achieve PUE values of 1.2 or less. According to Martin, the average of customers in Brazil is 1.52.

SMART CITIES

Smart city and IoT projects are underway in Brazil, Chile and Argentina, Martin said. 

The company's focus is both on sensoring of industrial equipment or customer fleets, as well as on city planning (urban services) and urban transport planning.

The hardware, as in other business verticals, comes from partners, with a dashboard developed by Green4T or with a partner's software.

In Brazil, the company is working with around 15 cities in different regions.

In Chile, Green4T has a proof-of-concept since 2021 for a free transit data integration platform in Santiago. Martin said that there are still steps to be taken, and that the project remains in the "scope design" phase. 

Similar projects were carried out in Montevideo and São Paulo.

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